Forest Green Rovers is recognised as the “world’s greenest football club” by FIFA and likes to do things differently, with protecting the planet being at its core – as well as playing great football, of course!

Since 2014 Forest Green’s kits have proudly displayed Sea Shepherd’s iconic Jolly Roger logo – and our Sea Shepherd flags have flown at The New Lawn Stadium at every game.

This is part of Forest Green Rovers’ mission to show the world of sport that there is ‘another way’. It’s also a great way of continuing our decade-long relationship with Dale Vince, Chairman of Forest Green Rovers and honorary Patron of Sea Shepherd UK.

In 2019 Forest Green Rovers launched their Sea-Shepherd inspired Third Kit, using 50% bamboo material and a design inspired by the dazzle camouflage paint job on Sea Shepherd’s vessel, the Steve Irwin and previously the Bob Barker. Forest Green Rovers generously donates the proceeds from the sales of their third shirt worldwide to help us continue our work. It’s always great to see fans dressed to impress in our colours!

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